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Five Surefire Ways to Increase
Conversions and Sales
If you’re like most online
marketers, small business owners, bloggers or other website owners, then you’re
always looking for ways to build landing pages that convert to increase your
conversions and sales. After all, it’s just smart business to make the most of
your traffic. If you can boost your ROI, then you’ll be putting more money in
your pocket at the end of every day.
Now here’s the thing…
You don’t do one grand gesture in
order to increase your conversions and sales. Instead, you take a series of
small steps. And collectively, these small steps add up to BIG results.
What sort of steps should you take?
Below you’ll find five surefire ways to boost your landing pages conversions
and sales.
And the best part?
You can implement every single one
of these ideas using one simple website feature: attention bars. More on that
in just a few moments. But first, take a look at these ideas…
#1. Present an
exit offer.
A lot of marketers figure if a
visitor is leaving their site, then that visitor wasn’t really targeted or
interested. And that assumption is a big mistake.
Here’s why…
Just because a visitor is leaving
doesn’t mean they’re saying “no” to everything. They’ve just said “no” to
whatever they’ve seen so far. And if you dangle the right offer in front of
them, you might just get an enthusiastic “YES!”
Let’s suppose someone is looking at
your $97 software offer. They’re interested, but maybe it’s not in their budget
just yet.
So, what happens?
When they leave your sales page,
they’re gone for good. They probably won’t be back. And yet, this is a
qualified prospect who is interested in what you’re selling. They just haven’t
seen the right offer yet.
Here’s what you do: when they leave
your sales page, make them an offer they can’t refuse. For example:
• Give them a free trial.
• Give them a low-cost trial.
• Offer a “lite” version of
the software at a reduced price.
• Give them a discount coupon
for the full version of the software.
Now your landing pages convert and
your prospect say? “YES!” And you just saved a sale and created a customer!
Next…
#2. Get visitors
on your list.
This is pretty basic, but it’s a
strategy that plenty of marketers still overlook. Simply put, you need to work
hard to get as many of your visitors on your mailing list as possible. That
way, you can follow up with them via email over time to close the sale.
Remember, a person leaving your
site isn’t saying, “no.” They might be saying, “not yet,” or “maybe.” And when
you get them on your mailing list, you can turn that “maybe” into a definite
yes.
Next idea…
#3. Offer an
exciting bonus.
If you’re an affiliate, then it’s
no secret you’re competing against hundreds or even thousands of other
affiliates who are all selling the exact same thing.
Think about that for a moment.
Saying, “Hey, buy this thing
through this link” isn’t going to be enough to pocket those commissions. To
meet that goal, you need to do two things:
1. Develop a good reputation in the
niche. Obviously, this isn’t something you do in a short amount of time. This
is an ongoing task that requires you to promote good products, do so in an
honest way, and really help your audience.
2. Add value to every offer. In
other words, offer prospects a bonus if they purchase a product through your
affiliate link.
This second one is really
effective, and it’s something you can start doing immediately. Simply offer a
related, valuable bonus that’s in high-demand, and you’ll see your landing
pages conversion rates get a huge boost. And for obvious reasons – people like
to get the most bang for their buck, so they’re going to use the affiliate link
that gives them more value for their money.
Next…
#4. Upsell your
customers.
You’ve got a prospect sitting on
your order form with their credit card in hand. Prospects don’t get much hotter
than this. He’s in the buying mood. And that’s why now is the very best time to
suggest that he add something to his order. In other words, offer an upsell or
cross-sell of a product that will enhance the use and/or enjoyment of the main
product.
For example, let’s suppose you have
someone who’s ordering a meal-planning app from you for the purposes of losing
weight. Offer an accompanying diet guide or low-calorie cookbook as a
cross-sell, and you’re sure to boost your average per-transaction price.
Here’s another idea of an effective
landing page for boosting conversions and sales…
#5. Display a
countdown timer.
Sometimes your prospects are
interested in your offer. But for whatever reason, they put off the actual
purchase. They bookmark your landing page and tell themselves they’ll come back
to it later.
You can guess what happens, right?
Yep, “later” never comes. The
person loses interest in your product once the excitement of the sales pitch
wears off. Or life gets in the way, and they totally forget about your offer.
What’s the solution to saving these
sales?
Landing pages that convert stir up
a sense of urgency. You need to make people feel like they need to purchase
RIGHT NOW… or risk missing out. Yes, you need to create a little fear.
You know what creates just the
right amount of order-boosting fear? A limited time offer. And to make it even
more powerful, you can match this offer with a countdown timer that’s visually
ticking down the hours, minutes and seconds left before the offer expires. It’s
a powerful way to boost the sense of urgency – and your sales!
Now here’s the best part about all
of these ideas…
You can implement every single one
of these ideas using an attention bar. Specifically:
1. Put an offer in an attention bar
that appears when the visitor is intending to leave your site.
2. Display your opt-in offer using
a well-placed attention bar (preferably one that appears after a delay).
3. Insert your affiliate bonus
offer in an attention bar, and then overlay this attention bar directly on the
sales page. (Yes, that’s completely possible when using iFrame technology.)
4. Place your upsell offer in an
attention bar on the order form to really call attention to it.
5. Put a countdown timer in an
attention bar that displays on a sales page, or even on some other page of your
site to advertise a flash sale or other special offer.
In short, landing pages that
convert use attention bars to boost conversion and sales. Because not only you
can use these attention bars in the five ways described above, but you can put
them to work for you in countless other ways as well. You can use them to:
• Reiterate a big benefit.
• Insert a powerful
testimonial.
• Place videos or images in
them to draw attention.
• Use countdown timers to
create urgency on any sort of offer.
• Persuade prospects to join
your list.
• Announce new products, sales
or news.
• Direct prospects to related
offers.
• Encourage people to request
more information.
Simply put, attention bars work
like crazy because they’re eye-catching without being eye sores!
But for a lot of marketers, this
strategy poses a problem…
Namely, the average marketer or
small business owner simply has no idea how to create one of these bars. They
don’t have the coding know-how. And even those who know a bit about coding
don’t know how to create professional-looking bars that appear at specific
times.
Now here’s the good news…
You can start creating your own
conversion-boosting attention bars in as few as two minutes – no coding
knowledge or skills required!
How?
By using the web-based Conversion
Gorilla app.
This is a point-and-click easy way
to create beautiful, powerful, and high-converting attention bars. And these
bars are fully customizable with a click of your mouse, including:
• Insert conversion-boosting
countdown timers.
• Decide when, how and where your
attention bars will appear on your landing pages.
• Get the ability to overlay your
attention bars on other peoples’ websites, such as your affiliate link.
• Change the colors, font, size and
more with a click of your mouse.
• Change your attention bar on the
fly in your dashboard, and it instantly updates across your sites.
And so much more. Conversion
Gorilla makes it easy for anyone to build landing pages that convert using
cutting-edge attention bar technology.
And then grab your account to put
this powerful tool to work for you!
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